Terms & Conditions
These terms govern every account, listing, lease, and job order on Frontage. By using the platform you agree to them.
1. What Frontage is
Frontage is a marketplace that connects owners of physical advertising space ("sellers"), advertisers who lease that space ("buyers"), and independent contractors who print, install, and remove advertising. Frontage facilitates introductions, contracts, and payments — it is not a party to the lease between buyer and seller, nor to the service agreement between a buyer and a contractor.
2. Accounts
You must provide accurate account information and keep your login credentials secure. You are responsible for all activity under your account. Accounts may be suspended or closed for breach of these terms.
3. Listings
By listing a space, the seller warrants that they own the space or hold clear authority to lease it for advertising, that the listing details (size, location, exposure, specifications) are accurate, and that displaying advertising there does not breach any law, lease, strata rule, or council requirement. Misrepresented listings may be removed and any held payouts withheld.
4. Leases & campaign dates
A lease runs for a fixed term of 6 or 12 months from the buyer's chosen campaign start date (see clause 6a below), and auto-renews monthly thereafter unless cancelled with 30 days' notice. The buyer pays the full term up front. Frontage holds the seller's payout until installation is confirmed, then releases it minus the 15% platform fee.
4a. Prices and GST
All prices displayed on Frontage — listing rates, lease totals, and contractor estimates — are exclusive of GST. GST is calculated and added at checkout, and shown as a separate line on the tax invoice issued for every booking.
4b. Campaign dates
A booking has a chosen campaign start date, not an immediate one — every site needs lead time beforehand for artwork approval, printing, and installation, and the earliest date you can select already accounts for this. Your term runs from that start date, and a short removal window follows the end of the term before the site is available again.
4c. Ending a lease early
Ending your lease early is charged in one of three tiers, based on how far your campaign has progressed when you cancel: no fee if your artwork hasn't yet been approved by the space owner (nothing has been produced); one month's rent if it has been approved but the campaign hasn't gone live; and the rent remaining on your term if the campaign is already live, since the owner has committed the space for that period. Frontage or the seller may instead offer a make-good — extending your flight or substituting an alternate site — in place of charging the fee, at the seller's discretion.
5. Contractors
Contractors are vetted before accessing job orders but act as independent businesses, not employees or agents of Frontage. Print, install, and removal work is quoted, agreed, and paid between the buyer and the contractor directly.
6. Content approval
Advertising content is reviewed by the space owner before anything is printed. Once you upload your artwork, the owner may approve it or decline it and ask for a revised version; a job cannot be scheduled for install until it's approved. This is in addition to, not instead of, your own responsibility for the lawfulness of your content under clause 7 (buyer terms) or the equivalent content-and-conduct clause, and Frontage's platform-wide Non-Discrimination Policy.
7. Permits
Where a listing states a planning or signage permit status, that status is the seller's own declaration — Frontage does not independently verify permits, council approvals, or compliance with local signage regulation. Sellers are solely responsible for ensuring their space may lawfully display advertising; buyers should satisfy themselves of this before booking, particularly for a long-term or high-value campaign. If a sign is ordered removed by a council or authority for lack of a valid permit, that is a matter between the seller and the relevant authority, and does not entitle either party to a refund from Frontage beyond what the cancellation clause otherwise provides.
8. Prohibited conduct
The following are breaches of these terms by any user: misrepresenting a listing, account, or credentials; displaying unlawful, misleading, offensive, or otherwise prohibited advertising content (see the Non-Discrimination Policy); damaging, obscuring, or removing installed advertising before term end without agreement; circumventing Frontage to avoid platform fees on a connection made through the platform; and any fraudulent or unlawful use of the platform.
9. Consequences of breach
Frontage may suspend or terminate accounts, remove listings, cancel job orders, and withhold pending payouts connected to a breach while it is investigated. A party who breaches these terms or a lease is responsible for the losses their breach causes to the other party. Frontage may recover from the breaching party any costs, fees, or losses Frontage itself incurs because of the breach.
10. Liability & indemnity
To the maximum extent permitted by law, Frontage is not liable for loss arising from the conduct of buyers, sellers, or contractors — including misrepresentation, breach of lease, defective installation, or property damage. Each user indemnifies Frontage against claims, losses, and costs arising from that user's own breach of these terms, their listings or advertising content, or their dealings with other users. Nothing in these terms excludes rights that cannot be excluded under applicable consumer law.
11. Changes
Frontage may update these terms; material changes will be notified via the platform. Continued use after a change is acceptance of the updated terms.
12. Governing law
These terms are governed by the laws of New South Wales, Australia.