Seller Terms & Conditions
These terms apply when you list advertising space on Frontage. Leasing a space instead? See the Buyer Terms.
1. What Frontage is
Frontage is a marketplace that connects owners of physical advertising space ("sellers"), advertisers who lease that space ("buyers"), and independent contractors who print, install, and remove advertising. Frontage facilitates introductions, contracts, and payments — it is not a party to the lease between buyer and seller, nor to the service agreement between a buyer and a contractor.
2. Your account
You must provide accurate account information and keep your login credentials secure. You are responsible for all activity under your account. Accounts may be suspended or closed for breach of these terms.
3. Listing a space
By listing a space you warrant that you own it or hold clear authority to lease it for advertising, that the details you provide (size, location, exposure, photographs, and any surface/access/audience specifications) are accurate and current, and that displaying advertising there breaches no law, lease, strata by-law, or council requirement. Misrepresented listings may be removed and any held payouts withheld.
4. Prices and GST
All prices displayed on Frontage — listing rates, lease totals, and contractor estimates — are exclusive of GST. GST is calculated and added at checkout, and shown as a separate line on the tax invoice issued for every booking. Set your monthly rate exclusive of GST. If you are registered for GST, you are responsible for accounting for it on your payouts.
5. Platform fee
Frontage deducts a 15% platform fee from your payout on each booking, calculated on the GST-exclusive lease amount. The fee covers marketplace listing, buyer acquisition, contracting, and payment handling.
6. Getting paid
The buyer pays the full term up front. Frontage holds your payout until the contractor confirms installation is complete, then releases it (less the platform fee) to your connected payout account. Payouts are made through Stripe, which applies its own processing fees and settlement timing — funds typically reach your bank a few business days after release, though first payouts can take longer while Stripe verifies your account. You must complete payout onboarding before any funds can be released.
7. Access for installation
You must provide the assigned contractor reasonable access to the space within the agreed window, and must not obscure, damage, alter, or remove installed advertising for the duration of the lease. Denying access or interfering with installed advertising is a breach and may make you liable for the buyer's resulting losses.
8. Reviewing buyer content
Before a job can be scheduled, you'll be asked to approve or decline the buyer's uploaded artwork. You may decline content for a legitimate reason — it's unlawful, unsafe, conflicts with an existing tenancy or lease restriction on your property, or breaches Frontage's Non-Discrimination Policy yourself by declining on a prohibited basis. You may not decline content arbitrarily after a lease is signed and paid for without a legitimate reason, and repeated unreasonable refusals may be treated as a breach of these terms.
9. Permits
Where a listing states a planning or signage permit status, that status is the seller's own declaration — Frontage does not independently verify permits, council approvals, or compliance with local signage regulation. Sellers are solely responsible for ensuring their space may lawfully display advertising; buyers should satisfy themselves of this before booking, particularly for a long-term or high-value campaign. If a sign is ordered removed by a council or authority for lack of a valid permit, that is a matter between the seller and the relevant authority, and does not entitle either party to a refund from Frontage beyond what the cancellation clause otherwise provides.
10. Prohibited conduct
The following are breaches of these terms by any user: misrepresenting a listing, account, or credentials; displaying unlawful, misleading, offensive, or otherwise prohibited advertising content (see the Non-Discrimination Policy); damaging, obscuring, or removing installed advertising before term end without agreement; circumventing Frontage to avoid platform fees on a connection made through the platform; and any fraudulent or unlawful use of the platform.
11. Consequences of breach
Frontage may suspend or terminate accounts, remove listings, cancel job orders, and withhold pending payouts connected to a breach while it is investigated. A party who breaches these terms or a lease is responsible for the losses their breach causes to the other party. Frontage may recover from the breaching party any costs, fees, or losses Frontage itself incurs because of the breach.
12. Liability & indemnity
To the maximum extent permitted by law, Frontage is not liable for loss arising from the conduct of buyers, sellers, or contractors — including misrepresentation, breach of lease, defective installation, or property damage. Each user indemnifies Frontage against claims, losses, and costs arising from that user's own breach of these terms, their listings or advertising content, or their dealings with other users. Nothing in these terms excludes rights that cannot be excluded under applicable consumer law.
13. Changes
Frontage may update these terms; material changes will be notified via the platform. Continued use after a change is acceptance of the updated terms.
14. Governing law
These terms are governed by the laws of New South Wales, Australia.