Buyer Terms & Conditions
These terms apply when you lease advertising space through Frontage. Listing a space instead? See the Seller Terms.
1. What Frontage is
Frontage is a marketplace that connects owners of physical advertising space ("sellers"), advertisers who lease that space ("buyers"), and independent contractors who print, install, and remove advertising. Frontage facilitates introductions, contracts, and payments — it is not a party to the lease between buyer and seller, nor to the service agreement between a buyer and a contractor.
2. Your account
You must provide accurate account information and keep your login credentials secure. You are responsible for all activity under your account. Accounts may be suspended or closed for breach of these terms.
3. What you're paying for
Booking a space charges you the full lease term up front, in one payment — there is no monthly billing, and the rate does not change with term length. The amount covers rent for the space only. Booking several spaces together through your media plan charges one combined total, but creates a separate lease for each space.
4. Prices and GST
All prices displayed on Frontage — listing rates, lease totals, and contractor estimates — are exclusive of GST. GST is calculated and added at checkout, and shown as a separate line on the tax invoice issued for every booking.
5. Installation and removal
Printing your artwork, installing it, and removing it at the end of the lease are carried out by an independent contractor, not by Frontage or the space owner. The contractor quotes you directly and you pay them directly — this cost is separate from, and not included in, the amount Frontage charges you. It is a single upfront cost covering both installation and removal; you are not billed again to take the advertising down. Estimates shown before booking are indicative only, based on the size of the space — the assigned contractor issues a firm quote for your approval before any work begins.
6. Your campaign dates
A booking has a chosen campaign start date, not an immediate one — every site needs lead time beforehand for artwork approval, printing, and installation, and the earliest date you can select already accounts for this. Your term runs from that start date, and a short removal window follows the end of the term before the site is available again.
7. Your advertising content
You are responsible for the advertising you display: it must be lawful, accurate, not misleading, and must not be offensive. You warrant you hold the rights to any artwork, trade marks, or imagery you supply. Frontage may require removal of content that breaches this clause, at your cost.
8. Content approval
Advertising content is reviewed by the space owner before anything is printed. Once you upload your artwork, the owner may approve it or decline it and ask for a revised version; a job cannot be scheduled for install until it's approved. This is in addition to, not instead of, your own responsibility for the lawfulness of your content under clause 7 (buyer terms) or the equivalent content-and-conduct clause, and Frontage's platform-wide Non-Discrimination Policy.
9. Permits
Where a listing states a planning or signage permit status, that status is the seller's own declaration — Frontage does not independently verify permits, council approvals, or compliance with local signage regulation. Sellers are solely responsible for ensuring their space may lawfully display advertising; buyers should satisfy themselves of this before booking, particularly for a long-term or high-value campaign. If a sign is ordered removed by a council or authority for lack of a valid permit, that is a matter between the seller and the relevant authority, and does not entitle either party to a refund from Frontage beyond what the cancellation clause otherwise provides.
10. Ending your lease early
Ending your lease early is charged in one of three tiers, based on how far your campaign has progressed when you cancel: no fee if your artwork hasn't yet been approved by the space owner (nothing has been produced); one month's rent if it has been approved but the campaign hasn't gone live; and the rent remaining on your term if the campaign is already live, since the owner has committed the space for that period. Frontage or the seller may instead offer a make-good — extending your flight or substituting an alternate site — in place of charging the fee, at the seller's discretion.
11. Prohibited conduct
The following are breaches of these terms by any user: misrepresenting a listing, account, or credentials; displaying unlawful, misleading, offensive, or otherwise prohibited advertising content (see the Non-Discrimination Policy); damaging, obscuring, or removing installed advertising before term end without agreement; circumventing Frontage to avoid platform fees on a connection made through the platform; and any fraudulent or unlawful use of the platform.
12. Consequences of breach
Frontage may suspend or terminate accounts, remove listings, cancel job orders, and withhold pending payouts connected to a breach while it is investigated. A party who breaches these terms or a lease is responsible for the losses their breach causes to the other party. Frontage may recover from the breaching party any costs, fees, or losses Frontage itself incurs because of the breach.
13. Liability & indemnity
To the maximum extent permitted by law, Frontage is not liable for loss arising from the conduct of buyers, sellers, or contractors — including misrepresentation, breach of lease, defective installation, or property damage. Each user indemnifies Frontage against claims, losses, and costs arising from that user's own breach of these terms, their listings or advertising content, or their dealings with other users. Nothing in these terms excludes rights that cannot be excluded under applicable consumer law.
14. Changes
Frontage may update these terms; material changes will be notified via the platform. Continued use after a change is acceptance of the updated terms.
15. Governing law
These terms are governed by the laws of New South Wales, Australia.