Pricing guide
You can set any price you like. Here's how to work out a fair one.
Look at similar spaces near you on Frontage, then use the examples below as a rough starting point. Enter 0 if you'd rather say “price on request” and negotiate each enquiry. Use the price details field to say what the price covers — e.g. “per month, min 3 months” or “includes install”.
These ranges are illustrative, in AUD, to help you gauge a price — they aren't a valuation or a guarantee of what a space will earn.
Example situations
Front fence on a quiet suburban street
Best for local trades, real estate agents and nearby shops. Corner blocks and fences near a school, shop or bus stop sit at the top of the range.
Side wall facing a busy main road
Price climbs with size and how long drivers can see it. A large, clear wall at a set of traffic lights is worth far more than one glimpsed at 70km/h.
Café or shop window on a busy strip
Foot traffic matters more than size here. City-centre and beachside strips sit at the top. Say whether the advertiser supplies a decal or poster.
Gym, studio or indoor wall
A smaller but captive audience — ideal for health, food and local services. Mention your member numbers or weekly visits in the description.
Rooftop or high wall visible from a highway
Needs to be large to be readable. Council permits are usually required, so say whether you already have one.
Vehicle — ute, van or trailer
Daily metro driving, or a trailer parked on a busy road, earns the most. Say where it drives or parks, and who pays for the wrap.
Digital screen in a venue or shopfront
Usually sold as a share of a rotation (e.g. one 15-second slot in a 2-minute loop). Price per slot, and say how many slots there are.
Rural fence on a highway
Good for motels, wineries and town businesses. Long, straight approaches that give drivers time to read it are worth more.
What moves the price
- How many people see it
- Traffic counts, foot traffic or member numbers. If you know a figure, include it in your description.
- How long they see it for
- People waiting at lights, queuing or sitting in a café see an ad for longer than drivers passing at speed.
- Size and sightlines
- Bigger isn't always better — a clear, unobstructed view at eye level often beats a large space hidden behind trees.
- Location
- City centres and busy shopping strips command more than quiet streets. Compare with similar spaces nearby on Frontage.
- How long the deal runs
- Many owners offer a lower monthly rate for longer commitments. Say so in the price details (e.g. “min 3 months”).
- Lighting
- A lit space works at night too — worth mentioning, and worth more.
- Exclusivity
- Will you promise not to rent nearby space to a competitor? That's worth something to an advertiser.
- Permits and rules
- Some councils, strata schemes and landlords restrict signage. A space that's clear to use is easier to rent.
- Who pays for printing and install
- Say whether the price includes printing, installing and removing the ad, or whether the advertiser arranges that.
Tips
- Start in the middle of the range, and adjust if you get lots of enquiries (too cheap) or none (too dear).
- Photos taken from where people actually see the space make a bigger difference than size.
- If you know traffic or visitor numbers, put them in the description.